The Home Marketing System

No other real estate company has the power to generate sales leads like Prudential Fox & Roach Realtors. That’s because we’ve assembled a group of five proven sales components, each of which works in a powerful, systematic way to achieve the ultimate goal: to sell your home.
	Using our system, your home is featured in large-space ads in the region’s best read papers.
Prodigious as in large and compelling. That’s the only kind of ads Prudential Fox & Roach runs. No small-space ads. No “shopper” hand-outs. Your home will be sold with clout in the most powerful pubs.

Prufoxroach.com stars The Home Pilot, a search engine that sells your home with the maximum speed but with minimum clicks! Prufoxroach.com has been called real estate’s most potent web site. That’s because the site makes so much data and content so rapidly available. Look at how easy we’ve made it for homebuyers to find, go see and then get the financing they need to buy your home…
	TENS OF THOUSANDS OF HOMES ON THE MARKET ARE ON OUR SITE (NOT JUST PF&R LISTINGS!) FIND MORE INFORMATION ABOUT THESE HOMES THAN ANYWHERE ELSE EVERY PF&R LISTING HAS ITS OWN “HOME MOVIE” (A 360-DEGREE VIRTUAL TOUR THAT REALLY MOVES!)	BUYERS CAN SAVE LISTINGS, RANK ORDER THEM, EVEN EMAIL THEM TO ANYONE ANYWHERE! BUYERS CAN MAKE AN APPOINTMENT TO SEE YOUR HOME WHILE THEY’RE STILL ONLINE. THE HOME PILOT WILL EVEN CREATE A MAP TO GET BUYERS TO YOUR HOME FAST!

Every day, from every corner of the globe, key executives
are relocating to the Delaware Valley. The Home Marketing
System reaches them before they make their move.

No Realtor does a better job at reaching the relocation market than Prudential Fox & Roach. We have a full-time staff dedicated to putting our listings in front of these affluent, decisive homebuyers. Outside the region, our network of 1,400 Prudential offices and 40,000 Prudential real estate professionals create a steady source of corporate referrals.

Most real estate companies have a few
top people. We seem to have way more
than our share of them.

Do you know why we’re able to say that selling your home is so easy? Because we have the hardest working people in real estate. Ours is an impressive team, 2,500 strong. You’ll appreciate their knowledge. You’ll trust their advice. You’ll be glad they’re there to sell your home.

Marketing Plan of Action

First Week on the Market
- Enter listing into MLS system.
- Put up "For Sale" sign.
- Install lock box.
- Schedule property photos.
- Review showing tips.
- Prepare property flyer/brochure.
- Order Virtual Tour
- Order American Home Shield Seller's Coverage
- Custom Design Realtor.com entry
- Send email flyer to all Realtors of New Listing
- Design, generate and implement an aggressive ad campaign
- Call each Yardley, Newtown and Princeton Area Real Estate Company to promote this Lisitng
- Daily phone calls/emails to you with market updates/feedback and ad schedule
- Company-wide announcement of your home listing
- Promote your home listing on all of our web-based marketing programs including my own site
- Send out invitations to Brokers open Luncheon
- Continue to give ongoing dedication in securing you a sale

Second Week on the Market
- Hold Luncheon for All Brokers to tour home.
- The Start of the printed ad campaign
- Mail postcard to top agents.
- Continue to evaluate daily market trends and the effects on your Listing

Third Week on the Market
- Hold Sunday Open House.
- Continue all marketing programs and the constant follow-up to the Client

On-going
- Report daily to Sellers.
- Continue to promote to all agents to secure prospects.
- Review price based on agent input & market conditions.
- Make any changes to the plan as information becomes available
- Having the experience to Know what to do and when to do it

ASAP
- Obtain an acceptable contract on your property!
- Communicate with you to discuss all options and performance