Homeselling Process

Selling a house typically includes many of the following elements.
I will be your resource and guide every step of the way.

Initial Consultation

• Determine your needs and priorities
• Review "agency" choices and select appropriate working relationship
• Discuss Marketing Plan
• Establish Pricing Strategy

Design and Implement Marketing Plan

• Complete home enhancement recommendations
• Carry out scheduled marketing activities
• Show the property to brokers and prospective buyers
• Communicate with you on a regular basis
• Monitor results of marketing activities
• Modify Marketing Plan and Pricing Strategy as necessary
  

Review Offer and Reach Agreement with Buyer

• Buyer's Real Estate Professional presents offer
• Discuss and clarify proposed terms and conditions
• Negotiation; possible counteroffers
• Reach final agreement

Complete Settlement Process (per purchase contract)

• Deposit of buyer's earnest money
• Sign documents
• Title search; preliminary title report to buyer
• Inspections
• Removal of remaining contingencies
• Buyer's final walk-through of property
• Loan funding/balance of funds from buyer
• Recording of title
• Relocation of seller; possession of property by buyer

After-sale Service

• Help you find your next home, as needed
• Assist you with relocation, as needed
• Provide resources for other after-sale home owner needs

To successfully promote your property to the market, a comprehensive plan of targeted activities is essential.

Our marketing program has three aims:

Promote directly to prospective buyers

• Print advertising
• The Internet
• Yard sign
• Open houses
• Other marketing activities

Enlist the efforts of other real estate professionals

• The Prudential Real Estate Network
• Referral and relocation resources
• Multiple Listing Service (MLS)
• Direct promotion to other real estate professionals
  

Maintain communication with you

• Review the results of our marketing activities
• Consult with you to fine-tune our marketing strategy, as needed

How Buyers Find the Home They Purchase

Homebuyers may use several information sources in their search process, but
they are most likely to find the home they actually purchase through a real
estate professional.

Important Ways to Help Promote Your Property

Providing peace of mind to prospective buyers.

These steps can enhance the salability of your property: Written disclosure A written property disclosure statement will give buyers a clear understanding of this property and the surrounding neighborhood. Home warranty A home warranty can give prospective buyers peace of mind by providing repair-or-replace coverage of major home operating systems and appliances. Professional home inspections Professional inspections, such as structural, roof and termite, will reveal the current condition of the property.

Understanding Market Value

Market-sensitive pricing can be the key to
maximum market exposure and, ultimately,
a satisfactory sale.

The existing pool of prospective buyers determines a property’s value, based on: • Location, design, amenities and condition. • Availability of comparable (competing) properties. • Economic conditions that affect real property transactions. Factors that have little or no influence on the market value of a house include: • The price the seller originally paid for the property. • The seller’s expected net proceeds. • The amount spent on improvements. The impact of accurate pricing: • Properties priced within market range generate more showings and offers, and sell in a shorter period of time. • Properties priced too high have a difficult time selling.

Determining a Market-Sensitive Price

An impartial evaluation of market activity
is the most effective way to estimate
a property’s potential selling price.

A Comparative Market Analysis considers similar properties that:
Have sold in the recent past
• This shows us what buyers in this market have actually paid for properties
similar to yours.
Are currently on the market
• These are properties that will be competing with yours for the attention of
available buyers.
Failed to sell
• Understanding why these properties did not sell can help avoid disappointment
in the marketing of your property.

The Dangers of Overpricing

An asking price that is beyond market range can adversely affect the marketing of a property.

• Fewer buyers are attracted, and fewer offers received.
• Marketing time is prolonged, and initial marketing momentum is lost.
• The property attracts "lookers" and helps competing houses look better by comparison.
• If a property does sell above true market value, it may not appraise, and the buyers may
not be able to secure a loan.
• The property may eventually sell below market value.

How Will Buyers See Your Property?

It is important for a property to make the best possible impression on prospective buyers.

The following can interfere with a buyer’s appreciation of a property:
Exterior
• Clutter
• Lawn needs mowing and edging
• Untrimmed hedges and shrubs
• Dead and dying plants
• Grease or oil spots on the driveway
• Peeling paint
• Anything that looks old or worn
Interior
• Worn carpets and drapes
• Soiled windows, kitchen, bath
• Clutter
• Pet and smoking odors
• Peeling paint, smudges or marks on walls

A comparatively small investment in time, money and effort to remove these distractions can lead to strong offers from buyers.

Show Off Your Home — Every Time!

These tips can help your house make the best impression,
every time it is previewed by sales professionals or
shown to prospective buyers.

Exterior • Remove toys, newspapers, yard tools and other clutter. • Tidy up; pick up after pets. • Park vehicles in the garage or on the street; leave the driveway clear. • Add color with flowers and potted plants. Interior • Make beds; clean up dishes; empty wastebaskets. • Remove clutter throughout; organize closets and cupboards; put away toys. • Set out “show towels” in baths. • Freshen the air; potpourri or baked bread aroma; deodorize pet areas; set comfortable temperature. • Do quick vacuuming and dusting. • Arrange fresh flowers throughout. • Fire in fireplace (when appropriate). • Turn off television; play soft background music. • Open drapes and shades; turn on lights.

You are the Key Player on the Homeselling Team

No one has a more important role in the
homeselling process than you.

Here are some ways your participation can contribute to a successful sale:

• Maintain the property in ready-to-show condition.
• Ensure that the house is easily accessible to real estate professionals (lock box and key).
• Try to be flexible in the scheduling of showings.
• When you are not at home, let me know how you can be reached in case an offer is received.
• If approached directly by a buyer who is not represented by a real estate professional, please
  contact me. Do not allow them into the property unescorted.
• Remove or lock up valuables, jewelry, cash and prescription medications.
• If possible, do not be present when the property is being shown.
• Securely pen up pets, or take them with you.
• Be cautious about saying anything to buyers or their sales professionals that could weaken
  your negotiating position, especially regarding price or your urgency to sell.
• Collect the business cards of real estate professionals who preview and show your home, and
  pass them on to me.
• Let me know of any change in the property's condition that would need to be disclosed to
  potential buyers.
• Be available to review with me the list price and condition of your property if it has not sold in
  a reasonable period of time.
• Feel free to contact me at any time with questions or concerns.

From Offer to Completed Sale

When our marketing efforts bring a purchase offer, I will:
Negotiate the agreement
• Explain the offer to you and answer your questions.
• Help you determine the best course of action by pointing out potential advantages and
disadvantages of the offer and clarifying the choices available to you.
• Prepare an Estimate of Net Proceeds based on the proposed price and terms.
• Negotiate through the buyer's agent, and handle possible counteroffers, to reach a final
agreement that is favorable to you.
Complete the transaction
• Explain to you in detail all the steps that will occur for a successful closing, and answer
any questions you might have.
• Work with the buyer's broker, settlement officer, title officer and others to help
coordinate their activities and keep the transaction moving forward.
• Monitor progress of inspections, the buyer's loan and other contingencies as called for in
the purchase contract. Resolve questions or problems that might arise, in order to ensure a
timely closing.
• Accompany the buyer and buyer's agent during their final walk-through of the property.
• Assist you in handling details required for the completion of the transaction.
• Communicate with you on a regular basis so that you can stay informed and as
worry-free as possible.
Follow up after the sale closes
• Confirm that all your real estate-related needs have been met, and provide information
on service providers you may require.
• Offer relocation assistance, if moving to a new area.
• Help you locate a new home if remaining in this area.

Homeselling Services Commitment

Selling your property is an important decision. As your Prudential Real Estate professional, my goal is to help you sell your property for the highest price attainable, within the time frame that fits your plans, and to make the homeselling process as efficient and stress-free as possible.

I commit to you that I will: